Bringing you the latest product releases, leading insights, and the latest news and company updates about everything Convertr.
How to Avoid Wasted Spend in Marketing Automation
Marketing automation promises efficiency, personalized engagement, and increased ROI. Yet, many businesses struggle with wasted spend due to poor data quality, unqualified leads, and manual processes that drain resources. In this post, we'll explore
5 things to consider before investing in a lead management operating system
Lead management has been defined as the process of identifying and nurturing potential customers all the way through to conversion, all of which is underpinned by technology that automates this process. Whether you work in Sales, Marketing, or ano
U.S Data Privacy Laws: How Convertr Ensures Data Compliance
2023 has seen new state privacy laws come into fruition across the United States. Similar to the European Union’s General Data Protection Regulation, individuals in the US will now effectively own their personal information. This means that they
What is a lead management operating system?
Lead management has been defined as the process of identifying and nurturing potential customers all the way through to conversion, all of which is underpinned by technology that automates this process. The Convertr lead management operating syste
Ignite 2023: what do we mean by transparency?
We were delighted to host a panel discussion with one of our fantastic customers, Intentsify, on: ‘Greater transparency means greater revenue: the key to a winning B2B marketing campaign’. Not only did we speak at the event, we were also lucky
It’s time to talk about transparency
The word 'transparency' is becoming a buzzword across the industry. We're seeing more and more conversations online around the transparency of data and compliance. Indeed transparency is a crucial part of the GDPR, but we believe it is required ac
Why Intent Amplify Chose Convertr To Improve Lead Quality And Scalability
With marketers expecting more from their demand generation programmes, it is crucial that lead generation providers like Intent Amplify have the technology in place that enables them to deliver a high-value service to its clients. They know that wit
How can CMOs defend their marketing budgets in 2023?
For CMOs and wider marketing departments, their budgets are often one of the first to get cut, despite reports arguing against this. The challenge here is often the difficulty in persuading CFOs that their work is generating enough return on inve
5 ways to reduce costs with Convertr
It is no shock to CFOs that when the economy falters, responsibility to review and adjust budgets falls on them - and this time is no different. 2023 will present significant economic challenges, and we can expect to see CFOs from across the globe ad
How B2B marketers can thrive in the age of data governance
B2B marketers are responsible for the handling and processing of huge volumes of personal data. However, since the General Data Protection Regulation (GDPR) came into force in 2018, the governance around data processing has been a top priority. Th
Lead generation: shining a light on the supply chain
Our customers want to know about the products or services they are purchasing, where they are coming from and how much it will cost them - and the same is true for their wider lead generation suppliers. For brands and agencies looking to optimise
Driving operational efficiencies in an unstable economy
2022 posed a number of significant challenges for B2B marketers. It only takes looking at the headlines to see that the economy is in a fragile state, which has led to budget cuts and redundancies, leaving marketers under pressure to do more with les
2022: Trends Shaping the Demand Generation Landscape
A recent report by HubSpot found that 35 percent of marketers surveyed are looking to prioritise demand generation activities in 2022 - but what does this mean, and what trends can we expect to see over the course of this year? To begin, let's sta
Four Key Benefits of Building an Actionable Database
Today's connected, digital consumers have put a premium on frictionless, efficient and highly personalized customer experiences, across both the sales and marketing function. As a result, we're seeing increasing pressure on organizations to delive
Demand Generation: Defining a Qualified Lead
Clearing up the Misleading and Multi-faceted World of Leads To fully explain a qualified lead, let's first talk about leads in general. A lead is someone who has provided their contact information and expressed interest in your company or content.
Automating Processes, What’s it Worth?
Automation Nation: With Digital Marketing Experiencing A Revolution, Does Automating Your Lead Gen Process Make Cents? As a marketer working in the midst of a digital media revolution, with a plethora of solutions to automate everything from socia
MarTech ROI. Can You Measure It?
As a marketer, I see the value of marketing automation and our tech stack every day. But, I've struggled for years on how to best communicate the value and return to leadership. A quick google search for MarTech ROI shows I'm not alone, even thoug
Demand Generation Performance: Comparing Content Syndication Vendors
Content is a valuable tool in your marketing toolkit — and not just for driving top-of-the funnel metrics like site traffic and SEO. The right content can help you generate leads and turn visitors into customers. Surveys show that 75% of the conte
How to Use Automated Enrichment to Turn Leads into Customers
You've worked hard for your leads — but could your leads be working harder for you? Find out how automated enrichment can help turn your leads into customers. What Is Enrichment? Simply put, enrichment is the process of adding information to a
CDPs Promote Rock Hard Data Abs, But It Takes Work
Every couple of years, a hot, new trend bursts its way into the collective lexicon of the B2B marketer. In recent years, predictive marketing and ABM took center stage as marketers looked to hone in on the data that underpins just about everything th
Data… The Problem Isn’t What You Think
A couple of months ago, I had a minor medical scare. On the day I was getting my brown belt in Brazilian Jiu-Jitsu, I woke up with a throbbing pain in my lower calf. I hadn’t injured myself recently, so being the hard-headed person that I am, I wra
The Fall of Predictive Analytics…What Went Wrong
It wasn't long ago, four, perhaps, five years ago when the term "predictive analytics" was the most exciting thing in B2B martech. Coming in with the promise of leveraging a company's first-party data, combined with a "secret sauce" of third-party da
How To Use YouTube TrueView For Demand Generation
Digital video is taking over the marketing world. According to Animoto, 80 percent of millennials consider video content when making a purchase decision, and 60 percent prefer to watch videos rather than read a company newsletter. Brands are using Y
8 Steps To Improve Your Security Compliance With Data Regulations
New data regulations have been at the forefront of the tech conversation for years now. Most recently, GDPR and its UK equivalent, the DPA, have forced companies like yours to completely re-examine the way they collect and handle consumer data. In th
Using Paid Social Media To Generate The Leads Your Sales Team Wants
So, you got budget approval on your new paid social media campaign. While you’re probably excited to start publishing ads and watch those clicks turn into potential customers, it’s important to remember that the quality of the lead is what matter
5 Demand Gen Goals To Boost Your Growth In 2019
Want to do better at demand generation? You need to set clear goals. According to Convince and Convert, setting clear goals gives you a staggering 429% greater chance of reporting success on your marketing campaigns. Setting goals that are realistic
The Happy Union of Content Syndication And LinkedIn Leads
Creating a lead generation strategy isn’t easy — you have to keep marketing and sales happy, consider your sales quota, secure targeted prospect lists, choose lead generation partners, and keep your budgetary constraints in mind. In the end, the
Demand Generation for B2B – Should Your Business Be On Instagram?
The value of Instagram in B2C marketing is abundantly clear by now — thousands of brands are pouring millions of dollars into creating high-quality visual content to put on Instagram in order to attract customers. But lots of business owners in th
The 3 Keys For Confidence in Lead Generation
Here’s a question: What do we really want from our lead generation process? Ask any marketer what they want from their lead generation, and you know they’ll have an answer at the ready: better lead quality, scalability, a more targeted approach
2018 Lead Generation Infographic: CRM, Data & Lead Statistics
In 2017, 63% of marketers said that their top challenge was generating traffic and leads (Hubspot), yet 70% said that converting those leads was their top priority. When looking at the latest lead generation statistics, how can you benchmark your own
MarTech for Small Businesses, Startups and SME’s – 5 Tips for 2018
With over 5000 MarTech companies now listed on the infamous MarTech 5000, buying an online marketing tools as a small business has become even more confusing. In fact, a WARC study worryingly revealed that 50% of marketers don’t have the tools they
What Data Enrichment means for B2B Marketers: Better Leads, Content & Sales
Enriched Data is helping B2B Marketers thrive: so how can data itself drive better content, more leads, and more sales? There is a crucially overlooked issue in our approach to data: we fix it. We pin it down in time and package powerful commercial
‘Garbage In, Garbage Out’: 3 Reasons Why Data Validation Is Crucial for B2B Marketing Success
35% of the lead data submitted on forms is flawed. So why are so many B2B marketers losing out on their strategy’s Big Win? What’s more, why are their companies failing to safeguard their demand-generation investment? Content and online lead gen
Lead Generation: Less Can Actually Be More
Content marketers today are faced with a wide range of conundrums in trying to drive engagement. Quite rightly a lot of time is spent agonising over the range and quality of the content being produced, the format of the content and it's place in help
Why Time Literally Is Money for Lead Generation
You would think that in a $30 billion industry that had matured well over a decade, that by now you would see the majority of businesses running the basics like a well-oiled machine. Particularly when this industry has a vast array of research, co
Why Don’t Marketers Put Data Quality First?
According to Experian, 91% of organisations have had problems with their contact data and 88% believe contact data errors affect their bottom line. They're pretty big stats and there's plenty more research out that backs up these figures. So the fir
5 Steps That Guarantee Better Quality Leads
For most performance marketers, lead generation is a vital part of the marketing mix but many don’t realise the amount of spend being wasted on poor quality leads. Many marketers are buying leads on CPL metrics giving them comfort that they're bud
Explaining Industry Digital Buying Metrics
I thought it might be good to go over this in some more detail. Before we start, let's talk some basic definitions: Metric Acronym Stands For Means CPC Cost Per Click £x for 1 Click on your Link/Advert
Three Must Haves for Lead Generation
In principle lead generation is a straightforward process that goes like this - find out who's interested in your products and/or services, collect their details, and close the deal. In practise, of course, things can get more complicated. Each of
Best Practices for Your Lead Generation Campaign
Marketers nowadays are familiar with the concept of a 'return-on-investment', and indeed many are tortured by the phrase - beaten about the head with it by their superiors, even as they try to get to grips with how to measure it accurately in the fir
The Power of Rapid Delivery from Start to Finish
If you follow us on Twitter then you might have spotted a (slightly boastful) tweet of ours. We've been working hard on a major campaign for an automotive manufacturer over the last few weeks. Central to the whole strategy has been speed of respon
The Trouble With Co-Registration in Lead Generation
From a young age we're taught to share. By the time we reach adulthood it is, for most of us, a concept we're comfortable with and embrace - sharing platters, flat shares, Facebook shares and Slideshares. At Convertr we're all about sharing too...mo
What Can Lead Generation Do For You?
We're in a lucky position, here at Convertr. Lead generation is a product that almost every business needs, or could do with more of. We're also in a challenging position at times, in that many businesses haven't heard of lead generation, or at
Building a Sales Pipeline for Prospective Relationships
As a young recruiter just starting out in the digital advertising industry, I used to hate cold-calling. Central to that revulsion was the fear of being told "no" by prospective new clients at every turn. This wasn't an irrational fear either - mo
Virtual Test Drives, Taking A Step Further
Nissan have recently put out an interesting twist on the virtual test drive to showcase the forthcoming new model Note. Things start normally enough, but quickly take a turn for the dramatic as a runaway bride / groom hijacks your peaceful test driv
Not Spying But Targeting, Appropriate Advertising?
Score one for common sense: MPs have today acknowledged what many of us in advertising have been saying for some time - that ad targeting is not the same as infringing privacy. It's refreshing to see that an all-party committee of MPs has dismissed
Sharing? Co-registration In Lead Generation
From a young age we're taught to share. By the time we reach adulthood it is, for most of us, a concept we're comfortable with and embrace - sharing platters, flat shares, Facebook shares and Slideshares. At Convertr we're all about sharing too...m
The UK Automotive Industry Is Booming
The good times are rolling for the UK automotive sector as new car sales continue to increase year on year. According to The Guardian: "More than 162,000 new cars were registered in July 2013 – a 12.7% rise on the July 2012 figure". Extra
Working in Sales, Warming Up Cold Calls
Ever worked in sales? If so, then the chances are that the phrase "cold-calling" sends a bit of a shiver down your spine. Picking up the phone and calling a perfect stranger can be discomforting at the best of times. If you're picking up the pho
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