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Learn how our independent, data-driven approach has changed the lead and demand generation model so everyone can Expect More.
Our Story
Convertr was founded in 2011 by tech entrepreneur Emma Bowkett. Bowkett, frustrated by the traditional lead generation model and operational challenges, set off to create a progressive, profitable and scalable lead generation system that provides quality results through automation, synchronization and a connected ecosystem.
In just ten years Convertr has evolved into a global platform, providing Brands, Agencies and Publishers with simple-yet-comprehensive solutions for quality data acquisition, campaign management, lead delivery and demand performance.
Our Leadership
Our company culture is infused with a pioneering spirit that blends enthusiasm, insight, collaboration, and creativity. Our associates are not only experts in their field, they are also innovative thought leaders who are passionate about making a difference.
Emma Bowkett
CEO & Founder
Danny Hannah
Chief Technology Officer
Mark Benjamin
VP of Product
Hilton Young
Chief Revenue Officer
Sara Chatterley
Operations Manager
Our Values
While most professional goals seem to be positive on the surface, like maintaining the status quo, being on par with competitors, performing well, and providing good service - at Convertr those goals are simply not good enough.
Expect More
- In Our Company's Commitment to Excellence
- In Our Team Member Development
- In Our Products & Solutions
- In Our Drive for Customer Growth & Success
We believe...
- In empowering our customers with the knowledge and tools to connect, validate, and convert their campaign data to their exact specifications and requirements.
- In acting with integrity to provide our customers with the highest quality service and support.
The Convertr Difference
With Convertr, you don’t have to choose between high data quality and efficient processes. Our platform provides visibility and control over data processes and lead quality to create higher performing demand programs. If our platform is the engine of a car, our customers are behind the steering wheel. They are empowered to decide the direction they want to take with Convertr, from selecting a customized solutions package, to choosing their level of support, to complete control over data quality rules and integrations.
We Offer Demand Generation Solutions For:
Agency Lead Management →
Publisher Lead Management →
Content Syndication →
Lead Lists & Live Events →
Online Events & Webinar Data →
Paid Social →
Web Forms →
Our Customers
"The customer service we receive from Convertr is second to none...While the tool itself is amazing, they are always eager to incorporate our feedback, designing features that assist in delivering ongoing value to our clients."
DJ Kolapudi
Analytics Director, Merkle Inc.
"When we learned about everything Convertr could do...We saw that the industry was moving away from spreadsheets and this was the future."
Paul Franklin
B2B/B2C Group Publisher, Dennis Publishing
"We came to Convertr to improve our lead quality. We got all of that and more...a great support team, an easy to use platform — we couldn’t ask for a better partnership!"
Melissa Reeves
Demand Gen Associate Director, Arizent