How Future has been able to scale its business and establish itself as a market leader

The Solution

Future, previously known as Dennis Publishing, engaged with Convertr almost seven years ago, to work together to build its client base and develop a strong, trusted reputation within the industry. The long standing relationship is testament to the fact that Future has continued to recognise the value that Convertr is bringing to its business. Today, Convertr is an essential component within Future’s technology stack, automating manual processes, streamlining operations and ensuring that only the highest quality of leads are delivered to its customers.

As Future’s reputation for efficiently delivering valid lead data grew, so did the need for a platform that could handle the increase in the volume of leads being processed. Over the years, Convertr has partnered closely with Future to ensure that its needs could be met. As a result, Convertr supports Future with managing its organic data collected on its website, IT Pro. Future utilises a custom API functionality to host whitepapers on the website, which means it benefits from a centralised hub to manage white paper assets and streamline lead capture and asset delivery.

Future also harnesses the power of Convertr Connect, a platform functionality that automates lead delivery and routes data directly into whichever CRM integration its customers use. On top of this, Convertr proactively works to ensure the platform adheres to global compliance requirements, meaning Future can be confident that any data captured is handled and distributed securely. Using Convertr’s tracking functionality, Future is also able to monitor partner performance and attribute leads to specific channels - a key feature that helps to extract valuable insights for Future and its customers.

And the partnership is continuing to grow, with discussions of how Convertr can support Future across other parts of its business already underway, the future is ripe for collaboration.