Marketers are using inconsistent, out-dated and inaccurate buying and reporting models for their lead generation activity.
This whitepaper report will show why performance marketers are misled into spending thousands of wasted marketing dollars. It will address the trends and faults in the ‘guaranteed performance’ buying metric as well as the problems in relying upon inaccurate lead performance measures and explain how performance marketers can overcome these issues. Formed from a research study into over 1m analysed lead profiles over the full period of 2015, this is the most up to date reference point for performance marketers in 2016.
To find out more about how you can dramatically improve your lead or customer acquisition quality, read our whitepaper “The New Lead Generation Metric” by completing the form below: