Convertr Win at the Performance Marketing Awards 2014

Convertr are delighted to announce that they scooped up an accolade last night at the highly coveted Performance Marketing Awards, held at the Grosvenor House Hotel, Park Lane, London.

Joined by over 800 advertisers, publishers, agencies, networks and technology providers, the Convertr team attended the awards to celebrate the achievements of the performance marketing industry over the year.

Organised by PerformanceIN, the awards, now in their eighth year, boast 25 hotly contested categories covering all areas of performance marketing. As winners of Best Lead Generation Campaign the Convertr team are ecstatic to have been successful in winning the award against some fierce competition.

The entry submission for the award used the work that Convertr had carried out with the Fiat Automotive Group as a case study. It highlighted how the customer acquisition platform designed by Convertr benefits users, enhances the management, performance and reporting capabilities, as well as detailing how the interfaces powerful real time functionality generated highly relevant and gainful leads for the brand.

The Head of Digital, CRM & Data at the Fiat Automotive Group said, “We are extremely happy to have won the Performance Marketing Award with Convertr. It is not only testament to the digital advertising that we have been doing with Jeep but also deserved success for the Convertr team, who have been instrumental in helping us achieve new leads and explore new channels.”

The team were also highly commended in the Best Use of Data category.

Clive Brett, Convertr’s Co-Founder commented:

“Winning any award fills us with pride but these accolades are particularly special because of the recognition it brings from within our own industry. The Convertr platform could in some way benefit every person that was at the ceremony and so it is huge for us to have had that level of success tonight. The entire team has been working incredibly hard to make the Convertr platform such a powerful and effective tool whilst delivering exceptional campaigns and ROI to clients, so I am thrilled that the judges have recognised this as a mark of their commitment and passion.”