We're in a lucky position, here at Convertr. Lead generation is a product that almost every business needs, or could do with more of. We're also in a challenging position at times, in that many businesses haven't heard of lead generation, or at l
As a young recruiter just starting out in the digital advertising industry I used to hate cold-calling. Central to that revulsion was the fear of being told \"no\" by prospective new clients at every turn. This wasn't an irrational fear either - mo
Nissan have recently put out an interesting twist on the virtual test drive to showcase the forthcoming new model Note. Things start normally enough, but quickly take a turn for the dramatic as a runaway bride / groom hijacks your peaceful test drive
Score one for common sense: MPs have today acknowledged what many of us in advertising have been saying for some time - that ad targeting is not the same as infringing privacy. It's refreshing to see that an all-party committee of MPs has dismisse
From a young age we're taught to share. By the time we reach adulthood it is, for most of us, a concept we're comfortable with and embrace - sharing platters, flat shares, Facebook shares and Slideshares. At Convertr we're all about sharing too.